BBC Academy imagines The Apprentice: the treatment
Published on 17th June 2015
By far the most important document for selling your TV programme idea is its treatment.
A treatment's purpose is to convince decision-making readers why your TV programme idea will become must-watch TV, by allowing them to 'view' your TV programme on the page.
Like an employer reading an applicant's CV, a commissioner will expect certain elements in your treatment. A distillation of all your planning into a persuasive and refined two-page document, it should include:
- The core concept, written in an engaging way – and not much longer than a tweet.
- A breakdown of the talent or characters featured in your programme.
- A paragraph describing the structure or format of an episode.
- Two or three lines describing the mood of the show.
- An argument why the show is relevant to today's audience.
- A memorable conclusion, written with flare.
Cover image courtesy of BBC Academy.
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