Broadcast Content Development - The masterclass

Broadcast Content Development - The masterclass

This development workshop will give learners a broader idea of what goes in to creating a development project, getting it off the ground, and how to present this to a channel/client. On the day learners will come up with their own idea in response to a channel brief.
Open to all, this masterclass would suit anyone from entry level to more experienced. Whether you are a researcher, writer, ideas person and everything in between you will find this training day informative and inspiring.
Over the course of the workshop, we’ll look at:
• The Development Process: using an example of a broadcast development project, we will demonstrate how an idea is brought to life from it’s initial concept, casting, access, treatment, taster tape, through to the pitch.

• Research: knowing your audience, understanding what a channel is looking for, has the show been done before in a different way - what is your USP?

• Idea generation: techniques and games used to generate ideas. Each group is given a different channel brief and will be asked generate an idea in response to the brief - using the knowledge & techniques previously covered.

• Treatment writing: elevator pitch, what to include - adjusting it’s tone, language and design depending on where its going.

• Pitching & Presenting: how to present an idea, taster tapes, relationships with commissioners., do's and don’ts.

*You will also receive learning materials, handouts and activities which will help you with your learning*

Introduction & Employability Advice by Managing Director of Connect2TVCoaching -

Georgina Bobb


Georgina has a BA Hons in Content Creation and Broadcast, a qualified Media Trainer with a Level 3 in Education and Training (PTTLS). She is also a Freelance Television Production Coordinator and has worked on UK based and international projects. She has worked for various broadcasters and independent production companies such as the BBC and ITV and on an array of shows such as The X Factor and Britain's Got Talent (ITV1) and The Undateables (Channel 4). Nominated for a Screen Nation Award under the 'Rising Talent' category - She is the CEO if Connect2TV Coaching an employability business providing clients with 1 to 1 career consultations, as well as CV and cover letter writing services.


Ash Greenwood - Trainer & Development Producer

Ash has worked in TV for just over 6 years. In that time he’s worked for a variety of broadcasters and production companies on shows such as First Dates Australia (Channel 7 Australia), Undercover Boss (Channel 4), and 3 series of 24 Hours in A&E (Channel 4). 2 years ago he found his home in his current role as Development Producer at Knickerbockerglory, where he is responsible for generating ideas, bringing them to life, and turning them into commissions.

Testimonials from attendees from our previous Production Management workshop
Great interactive short course focusing on budgets and schedules. I would recommend this to help enhance your understanding of the role and skills involved. - Jessica H, Production Coordinator

Georgina and Pamella were very informative. I felt at ease the entire session and made some great contacts - Bella K, Stage Manager

I feel more confident in the ability to oversee the projects I independently produce. - Kemah B, Comic Producer

A great insight into what a production manager role entails. - Thomas T, Production Management Assistant

The thought of a production manager was quite daunting before, but my whole perception has changed and I feel more confident about breaking through the industry - Tyra A, Student

Comfortable examples, everything explaining quite thoroughly- I felt Pamella Bisson added her personal touch and made info very relatable. - Millza Z - Intern

Pamella is amazing, an absolute Queen, who is extremely knowledgeable down to earth positive and collaborative. I feel like I got so much out of the day and was also glad to be able to input and take part/talk about my own experience. - Rebekah R, Production Manager

Was very useful at breaking down the role of a pm understanding the skills and tasks required for the job. - Rianna D, Student



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