Ad of the Week - The Legend Returns
New Peugeot 208 gtI 20TH | The Legend Returns
In the 80’s TVs were square and car adverts were a little crazy. In 1984 Peugeot released ‘The Bombardier’, the ad featured a 208 GTi being chased by fighter planes across a frozen lake. This week Peugeot released their new version of the 208 GTi and a brand new TV/cinema advert with it, sort of.
The ad starts off with the same footage of a 1984 208 GTi being shot out of the sky by a fighter jet and then chased across the ice by a cargo plane. We then see the new GTI slide in from the right and take over being chased, its all rather slick. Thanks to some CG wizardry from WIZZdesign the transition is flawless and the CG car model is hard to tell apart from the real thing. The car continues to get chased by plane as rockets get fired and general carnage ensures. We then see the car getting attacked by an attack helicopter which, lets be honest would ruin anyones afternoon. The car enters a half pipe at a ski resort and flips over the helicopter causing it to crash, showing that the car is more than suitable for the inevitable helicopter chases on your yearly visit to Val Thorens. The ad ends with the driver of the car meeting up with his date who promptly tells him he’s late, you can’t please everyone eh?
Its a fun car ad in an advertising sector dominated by sensible German car brands and an even better showcase of CG work. I say let the fun return.
Advertising Agency: BETC Paris / Havas Dusseldorf
Chief Creative Officer: Rémi Babinet
Creative Director: Vincent Behaeghel
Producer: Thibault Blacque-Belair
Creatives: Marcus Herrmann, Oliver Hilbring, Stefan Muhl
Production Company: Wizz