BBC Academy imagines The Apprentice: the treatment

By far the most important document for selling your TV programme idea is its treatment.

A treatment's purpose is to convince decision-making readers why your TV programme idea will become must-watch TV, by allowing them to 'view' your TV programme on the page.

Like an employer reading an applicant's CV, a commissioner will expect certain elements in your treatment. A distillation of all your planning into a persuasive and refined two-page document, it should include:

  • The core concept, written in an engaging way – and not much longer than a tweet.
  • A breakdown of the talent or characters featured in your programme.
  • A paragraph describing the structure or format of an episode.
  • Two or three lines describing the mood of the show.
  • An argument why the show is relevant to today's audience.
  • A memorable conclusion, written with flare.

Cover image courtesy of BBC Academy.

An example

Because the treatment is so important, here's an example based on The Apprentice, imagined by Frank Ash from The BBC Academy.

View the PDF


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Article author

David Durbin

Freelance Content Writer, Copywriter and Email Marketer


David Durbin

Freelance Content Writer, Copywriter and Email Marketer

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