Hiive ✈ On|Off London Fashion Week
Creative agency The Doll are all about supporting new talent, which means that we're pretty much best pals already. So when they told us that they were bringing back On|Off for 2015, we got more than a little bit excited. In previous years, the programme has introduced a whole host of new designers into the spotlight, so we wanted to be on the ground when it launched again this year.
You might remember Lee Lapthorne from his chocolately top drawer, but he's also an extremely talented fashion film director. We needed to find some crew members that could keep up with the pace in frosty November Norfolk, so we did a quick search on Hiive. Our promising results included the photographer Ray Roberts, and cinmetaographer Yannick Hausler, both freelancers and fans of the site. A quick message later, and they were on their way.
The footage and film you can see up there is produced by freelancers sourced on Hiive. It's not just a curiosity, Hiive is a tool that we use every day to fulfil design briefs, offer feedback and inform our decisions about what to build in the future. We love you guys. Almost as much as we love artsy fashion films.
On that note, if you're curious what the behind the scenes folk actually made, click on this.