Volvo Trucks - The Casino

If I said the name Jean-Claude Van Damme what would be the first thing you would think of? His action films? His martial arts career? It could well be the Volvo Trucks - Epic Split video that is currently sitting on 75 million views and now, there’s a new one!

This time it doesn't feature the film star but instead a young guy starting his first shift as a valet at a fancy hotel on the Italian Riviera. Filmed with hidden cameras we see the first time valet greet guests and drive away in their sports cars to park. One guest seems to bring his pixilated face with him which I can’t imagine helped with the young valet’s nerves. It looks like he’s just getting settled in to the new job when a full blown Volvo truck pulls up at the hotel. The valet understandably looks a little confused when handed the keys, and while I was silently willing him on to take the truck for a spin we’re told instead of the sporty features that make it comparable to the cars shown earlier in the film.

Volvo have had quite a good run of online films over the last year and I can’t imagine this will be the last. Maybe there is still time for Van Damme to return with some more acrobatic tricks.

Client: Volvo Trucks
Agency: Forsman & Bodenfors
Director: Henry Alex Rubin
Art Director: Anders Eklind and Sophia Lindholm
Copywriter: Martin Ringqvist, Björn Engström
Post Production: Absolute Post, London
Executive Producers: Chris Barett and Fergus Brown
D.O.P: Matthew Woolf
Editor: Spencer Ferszt, Marshall Street Editors

 

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